What is a PSA?
The mission statement of the Ad Council says that:
Our mission is to identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in our society.
To that end, the Ad Council marshals volunteer talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to create awareness, foster understanding and motivate action.
Current campaigns have detailed examples of the history of the projects and the results – tv and radio spots, as well as jpegs of outdoor ads. Go to the Campaigns page and look for a PSA campaign that interests you. Review the video spots that were finally produced for the campaign.
One of the best known Ad Council campaigns features everyone's favorite bear - Smokey.
Now it’s time for you to work on your own PSA project.
Public Service Announcement Assignment0910.doc
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